CIO Mayur Danait gets a repair on digital mutation of Pidilite

With new IT initiatives underway and digital mutation efforts stirring during Pidilite Industries, a final thing CIO Mayur Danait wants to tatter about is either his IT infrastructure will let him down. That’s accurately because he is singular mindedly focused on reimagining IT during a glue prolongation company. And he is also transforming a classification holistically around digital and new age technologies.

In an talk with ETCIO. COM, Mayur Danait, CIO, Pidilite Industries shares his record prophesy for a association and a new IT projects he has undertaken.

You assimilated Pidilite in Jan this year. So I thought we would start with an overview of a inlet of a IT mutation we are heading during Pidilite. What have been some of your pivotal priorities?

Pidilite’s many singular evil is being a difficulty creator – we brand under-served categories and use them with innovative offerings.

My priority over a past 6 months has been to rise a deeper bargain of Pidilite’s business indication and tweak a IT devise to be in step with a business imperatives. Moving from siloed systems to platforms has been a priority, as have been cloud adoption, analytics and cyber security.

How do we conclude a digital mutation that Pidlite is undertaking?

Digital Transformation during Pidilite is about joining of people, process, and technologies aligned with a prophesy of apropos a high performance, innovative, Indian multinational where it is a pleasure to work. We have identified pivotal areas that are vicious to a business and can significantly impact a split in a market.

Customer-facing aspects embody influencer village management, personalized faithfulness programs and digitizing conversations between field-force, customers, retailers and influencers.

For a contractors on a faithfulness platform, personalizing a rewards, analytics-driven campaigns and AI-driven patron support are some of a pivotal highlights. Sales and field-marketing teams enabled with analytics driven apps for interactions with retailers and influencers is an instance of regulating digital for improving operational effectiveness.

We now work with a Think Digital, Design Simple principle. Business partnering, platformization, cloud-first and always secure are some of a pivotal beliefs of a digital strategy.

How are we devising a digital devise to broach on your record prophesy of Think Digital. Design Simple?

We devise to use new age technologies such as large data analytics, device formed apps, cloud, IoT and AR/VR to raise a digital quotient in 6 pivotal areas : End-Consumer Experience, Channel Partner Management, Influencer Engagement, Sales Force Effectiveness, Supply Chain government and Data-driven Decision Making.

Essentially any aspect of business is removing reimagined, to yield a user knowledge that is elementary and digital ready. Besides there is a transparent bearing to realign people, enlightenment and mindset towards digital competencies and adopting techniques like design-thinking for newer use cases, formulating explanation of concepts and building new business models.

Pidilite is set to revamp a stream ERP landscape, exercise customary best practices in areas of batch traceability, cost allocations and distinction core accounting. How are we going about it and what are a viewed goals of these tech initiatives? How distant along a tour are you?

Pidilite is on a tour to update prolongation plants and warehouses with automation and formation to get improved efficiency, trustworthiness and intelligent preference making. We have already instituted collection traceability beginning for a industrial products business. This is going to significantly urge correspondence and control on register by all phases of prolongation and warehousing.

We are also looking during improving patron servicing for lines of business by leveraging genuine time insights opposite a value chain. Granular prominence of costs and profitability opposite measure will assist in preference making. SAP’s subsequent era S/4HANA is creation this possibly for a business. We are also in routine of onboarding a general subsidiaries onto this height in nearby future.

Please report in sum how Pidilite has leveraged modernized in-memory computing on SAP technologies to make Pidlite into an Intelligent Enterprise? Can we give us a minute comment of a business impact of a initiative?

The information swell and business enlargement had outpaced a existent landscape. With SAP’s modernized in-memory computing on HANA, we have gained poignant potency in a business operations. This allows us to scale serve and aim for what was unfit earlier.

The height is future-ready and can support mandate on IoT and Analytics. Besides, we are a customer on Hana’s genuine time riposte that has simplified a disaster liberation landscape. We are also leveraging HANA for rapid entrance of information to support business responsiveness.

What are some of your objectives for a foreseeable future?

We have set ourselves a transparent roadmap for a digital tour – a digital initiatives cover a whole progression of stakeholders from a end-consumers, channel partners, influencers and a possess margin force. Besides these, modernization of prolongation and supply sequence are pivotal areas of focus.

Which are a rising technologies, approaches, or processes that are sparking some seductiveness for we and your team? How are they creation a approach into your record roadmap?

We have identified about 20 rising technologies that will change Pidilite’s business indication over a subsequent few years. Cloud, mobility, AI, digital knowledge platforms, IoT and analytics are during a tip of that list. We have clear initiatives around any of them over a 12-18 month timeframe