Many people do not know or care about who Amalek is or what it represents.
They may not realize that Amalek, first mentioned in the Torah, is God’s eternal enemy, and therefore, the nemesis of the Jewish people.
More importantly, they have little idea of how Amalek affects them today, and how dangerous it is even at this time. Ignoring Amalek only empowers it.
Article source: http://www.israelnationalnews.com/News/News.aspx/276298